Korean Ssangyong has achieved fast growth around world. It has increased 20% over the last year performance. In Chinese market, sales have achieved 8 thousand, which takes 7% of its international market. Korean Ssangyong is kind of global brand already. Its exported sales exceed domestic sales.
In June 2011, Pangda Group funds its subsidiary in Beijing—Pangda Ssangyong Auto Sales Co., Ltd. The company takes the sole agency of Ssangyong in China. As vice president of Pangda Group Hongwei LIU introduction, “Ssangyong has more than 130 dealers in China at present, the figure with increase to 180. At present, Pangda in charge of 180 directly. Others are franchisees. Pangda plans to have its chain store in every 31 province and cities. It aims 70 chain stores and 110 franchisees.”
When mentioned about Pangda Group choose, proprietor of Ssangyong said that “the reason we choose Pangda is because it is the biggest dealers group in China, and marketing in China is very good.”
Yuyi LI thinks that Chinese market growth is not as fast as before, but China has 1.3 billion populations, which has huge potential still. Ssangyong sales in China will reach 100 thousand in the future. Meanwhile, he compares Russia with China that Russia has 230 million populations, which owns 34 thousand. Chinese market will be larger than Russian.
